Dear [New Life]:

I would like to share with you some observations I have made after feeding your New Life "Spectrum" Premium Fish Food.

I was given some to try by a local wholesaler. I was very skeptical. I have seen foods come and go over my 30 plus years as a hobbyist and few of them have left any impression.

In working with Lake Victorian cichlids, I have found that only the best foods will bring out the colors in fish. In the past, I have feed frozen bloodworms, high-quality flake food and have had very good results.

The red on the unpaired fins of some Victorian males is sometimes difficult to get to come out. Often they look dull red to an orange brown color in the stores.

After feeding your food to my fish for three days, I noticed a dramatic improvement. The dull red fins of the males were now a bright tomato-red color. My existing colonies showed brighter colors too.

Some females in my colonies were in fact subdominant males. This allowed me to adjust the sex ratios of my colonies to a more favorable one.

I thought to get these nice colors that I would be sacrificing the fishes' spawning abilities. Just the opposite has happened. I get more spawning activity with an increase in the size of the spawns. I recommend your food to other club members and hobbyists.

-- Charles Rambo
President, American Cichlid Association
President, Pacific Coast Cichlid Association

Dear [New Life]:

I owe you two big Thank Yous. One for convincing me to use your Spectrum food with my home aquarium. The Spectrum food you sent me to sample has kept my fish in immaculate condition for over 8 months now. My Powder Blue Tang, Atlantic Queen Angel, French Angel, and Harlequin Tusk are all as bright and fat as the day I took them home. They have been fed exclusively your food the entire time.

Two, for introducing me to the sales potential of the Spectrum line of foods. Sale of the product line has been phenomenal! Due both to the incredible eye catching cables and the enthusiasm with which the fish here in the warehouse consume it in front of our walk-in customers.

In the past 18 years I have been in the fish business, I have used almost every brand of fish food on the market -- Spectrum is by far the best I have found.

--Barry L. Wisebram, Partner
Sun Pet
(Freshwater and Marine Fish Wholesaler,
Atlanta, Georgia)

Dear [New Life]:

I started using your New Life Spectrum [Cichlid formula] several months ago...I was sure it would be a good addition to my selection of foods.

The color enhancing qualities of the food was amazing. This was the first time I ever experienced a non-hormonal fish food that could retain the natural colors of the fish just like they were still under sunlight.

After carrying the food for several weeks, I was delighted when my fish manager came to me one day and told me that many of our difficult to feed marine fish were eating the Spectrum food with relish. This, I had to see for myself.

We have a 16,000 square foot facility with over 500 tanks of fish on display. Anyway, long story short, I went out into the department and saw for myself. It was amazing.

Longnose Butterflies were plucking the granules as soon as they hit the water. Even Discus were eating the food.

Now that I have the full line of Spectrum foods in stock, I can offer a quality food that will retain color and has a great acceptability rate for almost all fish. The customer reaction is wonderful. Thanks for sharing your years of knowledge in the formation of this truly premium food line.

--Bill Parlee, Owner Exotic SuperPet
(E. Hartford, Connecticut)

Dear [New Life]:

I have been using New Life Spectrum for nine months on my Uaru amphiacanthoides. They have grown dramatically from 6" to 11" and have produced beautiful and intense blue coloration.

Finally, a natural growth and color food that really works!

--Jeff Magmus,
Author and Hobbyist

I now regard New Life Spectrum as preventative medicine due to it's high nutritional value. Since my store upgraded to [Spectrum] as a daily diet, I have noticed a major reduction in mortality in both freshwater and marine fish. not only do [they] look healthier , the colors have improved dramatically.

-- Scott Arient (Scott's Pet Shop, Westchester, IL)
Independent Pet Superstore Owner

New Life Spectrum is the most significant change in the fish food industry. I have tried everything and in all my years, I have never seen anything have so much dramatic impact on my fish's colors, health and appetite. [Spectrum] is great for the hobby and more than lives up to is guarantee.

--Bob Matthews (Greater Chicago Cichlid Association)
President of GCCA and Hobbyist.